The Creative// Part I

An ode to TGL :

Thought behind the brushstroke-

“Art is the Mother of Fashion;
It’s all Fashion aspires to be,
And for that reason alone, they go hand in hand.” -Perri

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Many of you may or may not know about my past creative endeavours. So let’s take a little walk down memory lane. ‘Cause it is “Throwback Thursday” right?

In 2010 I embarked on a creative experience that at the time liberated me in ways I had never experienced before. The birth of The Gold Label- TGL was something monumental in my life. Whilst in school in Toronto on a student budget, I exercised my creative abilities to be cute on a dime. Being unique was a huge factor in my wardrobe. My love for accessories was no exception to this, as they were always the forefront to any outfit. I believed then and still do, that they shape any ensemble.

I had been revamping and customizing items since I was a kid. It was something that was just innate to me. Fast forward to 2010, after accumulating a few creations, I decided to share them with my Facebook friends to show off my fun projects. Soon after sharing an album entitled ‘remix’  I got an unexpected response from many people. They had reached out inquiring if I could customize their shoes as well. The album only had a few pictures of shoes with varying embelishments on them. I was blown away. On April 13th 2010 TGL was born.

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‘The Button Heels’ were the very first shoes I embellished with this great of detail. They were covered in a sea of gold buttons with two black bows over the peep toe. The original shoe had mesh on the sides and laces at the toe. I found them for about $20. The thrill was finding cheapies and putting my spin on them! The gold buttons were an inspiration for the business name.

Here’s another post from the ‘remix’ album:

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Getting some love from Jennifer Le, who is now the designer of IAmJenniferLe shoes, was such a confidence booster at the time.

During this time I was an avid thrifter! I mean, AVID! Many of the thrifted items I list in outfit posts now were purchased during this time. I met an entrepreneur by the name of Maya who had an amazing collection of carefully curated thrift and vintage items and I truly couldn’t get enough! I became one of her regular customers and we established a connection. She used to have pop up shops at a local market in Bermuda, and invited me to showcase my designs at her next shop. This was amazing! I gained even more clients and more of a buzz.

Mirror shot: Preparing for the showcase.197953_10150117805082797_2377204_n

Here’s some shots of customized TGL. In hindsight, I wish I would’ve captured every order.190057_10150117802347797_3057036_n 34809_463827762796_3618055_n 10171647_10152041920547797_1766084896566499244_n

Below: Before:Left, After:Right

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Below: My first bridal revamp. She wanted Tiffany’s Blue, and that’s what she got! This was a milestone for me.

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Above Image: Alex Masters

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I was very unconventional with the revamps! I used any and everything!

After the business gained more regular clients and I had completed countless shoe revamping projects-from proms to weddings, birthdays and everything in between; I was ready to broaden my horizons but I wasn’t quite sure how I wanted to do so.

I tried my hand at jewellery in 2010, but never perfected the craft. Below is the first ring I ever made. [2010]

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I was very inspired by the unique jewellery that Maya carried in her pop up shops and after some encouragement from her I decided to create some pieces for myself. Being that I had experimented in the past this was a breeze. In no time I was selling and creating for others. I eventually had my products carried by two local vendors. Toxic rose boutique and Fatimaya Inc.

Camilla by TGL was birthed in 2011. The Bright Bohemian S/S 11 was my first collection.

Here are some proofs from Bright Bohemian S/S ’11 shoot:

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This collection did extremely well!

From here a series of one offs were created as well as custom work. These pieces were carried by local stores. Here’s a few shots:390490_213427595404752_1276256216_n 527881_301687189912125_517983542_n 548328_301686873245490_593599429_n539943_301687556578755_1521809680_n

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Next was the ‘Regal Goodness’ Collection which was released later that year. It was inspired by Indian culture.

It all started with this one piece I created for myself:IMG_2666

‘Regal Goodness’ F/W 11 by Mike Jones of FireTog

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With the release of two local collections, many international inquires arose via my tumblr. As well as from people I had connected with in Toronto. Many asking if they could purchase online.

After many stressful hiccups and set backs www.thegoldlabelint.com was released, as well as a new collection. (not currently in operation)

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The Colore’ collection S/S ’12 was a tribute to my unconventional beginnings. This collection was well received, but it didn’t do as well as I hoped it would. You know how it goes, a lot of hype- ooo’s and ahh’s but when it came to sales it just wasn’t poppin’…feel me?

I wanted to revamp the feel of things; in a sense I wanted to shift gears.

I created a limited edition collection that had great attention to detail.

Dirty Hippie F/W ’12

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This collection was filled with body armour! Full torso pieces adorned with hand sewn flowers as well as fun anklets. Due to it’s detail it was the most expensive collection TGL ever had. The Dirty Hippie collection was not featured online but I did sell it at various pop up shops and markets in Bermuda. I sold mostly all of it.

By this point the site needed an upgrade, big time! I needed new product! Something more sophisticated and mature. I invested in higher end materials and launched individual pieces that reflected my personal style and growth at that time

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New Items ’12/13 :

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Included in this series was the first unisex piece I had ever created.

The fishbone bracelet was a great success being the best selling item ever from TGL.

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It came in three styles, solid gunmetal being the first released. What was so special about it was the magnetic closure. It was the most simplistic yet advanced piece I had pushed myself to create. People loved it!

A few Instagram pictures below:

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In the span of 2/3 years I was very busy, curating and creating. I loved every second of it! The Gold Label, taught me so much about creating as well as being business minded. I was newly 20 years old when this all started and this endeavour helped me to grow, tremendously. Growth in experience is a VERY beautiful thing.

It allowed me to speak with young girls about owning a business and expressing yourself creatively. I was invited to speak at Girl’s Talk two years in a row.

2011

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2012

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It also open the door for me to host a 2 day “Fashion For Success” segment at the Bermuda College Career Fair Hosted by Gibbons Company and Fatimaya Inc.

2012

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After a 2 year hiatus, there’s a new spin on things. I now have bigger dreams with new goals that I hope will manifest soon through what is now Gold, The Label. Rebranded and full of inspiration. With God’s blessing, I pray I can share it with you very soon!

I hope you’ll join in on the journey!

Perri xx

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Written by goldthelabel

Golden.

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